Cremesso Coffee machine User Manual download pdf (Page 24)

Product Criteria Paper

Drip filter coffee machines still have the highest market share (55%). Fully automatic

coffee machines and espresso portioned machines have a market share of 43% and

an important growth of 6.9%.

There is a considerable trend towards fully automatic machines (+5.5% in 2007

compared to 2006 ) and an extremely strong trend towards espresso portioned

machines (+43.1%), while low-comfort machines are losing market share (machines

with piston lever, machines with filter-coffee quality such as portioned machines for

pads and combi machines).

The following trends have been estimated for capsule und fully automatic machines:

 Single-serve coffee machines for capsules: They are expected to have strong

growth (12% per year) in the coming 3-5 years and are expected to continue to

grow at a moderate pace in the longer term.

 Fully automatic coffee machines: Sales are expected to grow in coming years,

though less dramatically than capsule machines.

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Cremesso Coffee machine User Manual Page 24